“Marketing” is Trump’s forté. Indeed, his motto says it all: “You can slide further on bullshit than you can on gravel.” So the low-information voters for whom Trump prattles on Twitter believe that he’s their savior. They attend his rallies the way Pentecostalists flocked to hear Amy Semple McPherson when she and her road-show traveled throughout the country and gave revivals.

Clearly, there are many similarities between McPherson and Trump: she used the radio to reach vast numbers of Americans who had been suffering through the Great Depression, while Trump uses Twitter to reach the knuckle-dragging, mouth-breathing, gun-toting Walmart shoppers whose own lives have largely languished in the economic sewer over the last 50 years.

Trump’s simplistic, racist, xenophobic, misogynistic, homophobic, religiously-intolerant views resonate marvelously with his Base, creating a zeitgeist perilously close to the creation of an ochlocracy and whose figurative threats of torches and pitchforks have scared the gutless Congressional Republicans into adjuring their constitutional duties to hold Trump accountable for the myriad of misdeeds he’s committed while running for the Presidency, and during his term.

You’re absolutely correct, Lauren. Trump lacks any redeeming qualities, but he certainly abounds in marketing skills. Perhaps, someday, people will learn to critically think and avoid the moral pitfalls his marketing skills have created.